Textbook Solutions
Role
Web Content Specialist, SEO (Contract)
Company
Course Hero
Timeline
~4 months
In this case study
SEO Content, Longform Content, Web Content
I picked up some extra work as a contractor writing web content for Course Hero, an ed-tech company that provides students with learning resources. Their new Textbook Solutions product required some web descriptions to be written, specifically using search engine-optimized (SEO) phrases.
In total, I wrote about 25 textbook descriptions. This was particularly tricky because I couldn't actually access the textbooks I was writing about (due to being a contractor, and not having full access to the company's servers). I had to get creative and develop a process for writing these using only free Amazon previews and product descriptions from the publisher.
For clarity, the bodies of content I wrote are the sections labeled "Textbook Summary" and "Looking for Solutions to…?"