I picked up some extra work as a contractor writing web content for Course Hero, an ed-tech company that provides students with learning resources. Their new Textbook Solutions product required SEO-optimized web descriptions for the textbooks they were launching with, all to drive organic traffic to the product pages.
In total, I wrote about 25 textbook descriptions. This was particularly tricky because I couldn’t actually access the textbooks I was writing about (as a contractor without full access to the company’s servers). I had to get creative and develop a process for writing these using only free Amazon previews and publisher product descriptions. The bodies of content I wrote are the sections labeled “Textbook Summary” and “Looking for Solutions to…?”